I think you have things backwards. DT is basic in most areas of wheels production, being world renowned for their spokes and nipples, and having acquired the well regarded Hugi hubs some years ago. The only thing I don't know that they make themselves are rims. In any case they are known for quality. That doesn't mean their products compete well one on one with any other brand, just that they are a real player. Other brands rebadge their products, not vice-versa. If the specifications look good relative to another brand, I would have no problem buying them. Read the reviews to be certain.