just an old guy, Years in various LBS.. none very big, [never paid a cost-of-living wage].

so for customers coming in We talk . I look at them on the bike .. and talk some more

The market now having $10,000 bikes now people want more scientific feeling selection.

hence the Fit Session, and to make it feel special , you charge for it..



You getting a Racing Licence to compete? might matter more..