Originally Posted by gregf83

If he had a strong case it wouldn't cost $150k. His lawyer thinks he has a case and is willing to bill his client $150k to see if he's right.

It's not clear the owner did a trademark search. He says he did his research and thought he'd be OK. It's likely he didn't have much business experience and certainly no experience in trademark law.

I'm not an expert in trademark law but my business sense would have told me it would be flirting with danger to build bike parts and attempt to use the name 'Roubaix' as a brand.

If you think Specialized is being harsh you should have been in Vancouver when the Olympics came to town and forced small restaurant owners who'd been in business for many years to remove the word Olympic from their name.