Exactly what I thought about when I first read it. Numerous bike companies use the word "Roubaix". Why does a Canadian bike store get sued? Is Specialized afraid to pick on someone their own size?

Shame I'm looking at getting a Specialized saddle... I guess the best thing for my bum is a product made by a--holes.

By the way, I thought the ad on the first page of this thread was pretty good.

And then I got an advertisement for the bike itself after I posted this... Irony?