Originally Posted by StanSeven

There's a lot of bad information going around about trademarks and intellectual property in general. One thing that's being missed is trademark owners bust take immediate steps to protect their IP or risk losing it. Regardless of what people think about Specialized, they are almost obligated to take the steps they did or if they let it go, the next person infringing on their trademark may be able to get away.

Also this small business owner should do a better job with his homework. You don't start a new business, name it after a well known brand, and not expect anything more to come of it?