bringing up PTSD to drum up sympathy isn't the best idea imo, but regardless I don't see the issue here. You can't make a case that somebody is going to confuse a frame or set of rims by the "Cafe Roubaix Bicycle Studio" with a set marked "Specialized Roubaix" any more than they would mix up a 'Cafe Hollywood Bicycle Club' banded bike with one labeled 'Schwinn Hollywood'. Both use the name of a famous town and are TM/IP, but there's no case for infringement unless the other brand tries to specifically label something 'Roubaix' or 'hollywood'. Near as I can tell he used the full name for his products. Blatant case of bored lawyers if I ever saw one. Ask if i'll use their hardware in my next build.