Thanks, I thought it was just me. This has the tone of preaching to the choir, and might make a small difference at the fringes, though those who will respond aren't th problem, and those who are the problem will yawn and tune out well before it's finished.

Emotional appeals only work for those who have a heart, but those people probably already don't want to hit bikes. Otherwise, as a rule the only people who ever have epiphanies after a tragedies are those directly involved.

If we want to use PSAs to reduce fatalities they need to be short and on point, singling out specific actions and showing how they lead to bad ends.