Look at this new guy with 25 posts here defending Specialized. Hmm.

Anyway, I don't care about the legality of what either side is doing. What I care about is the fact that it's bullying, plain and simple. No reasonable person would mistake Cafe Roubaix for being associated with Specialized--meaning there's no threat to Specialized's brand. End of story. They're being bullies and they deserve the bad press they've gotten. I've never owned a Specialized bike, but I do regularly buy their tubes and other small items. I won't be doing that anymore.