Originally Posted by Bacciagalupe

Trek doesn't have the trademark for "Maillot Jaune," the Societe du Tour de France does. http://tess2.uspto.gov/bin/showfield...804:u2vm59.2.1

However, running a bike race doesn't give ASO some sort of "natural right" to the term. They had to file for a trademark, just like everyone else.

Plus, Trek does defend their trademarks. In the past few years, they went after "Trek Winery," ElecTrek (electric bicycles) and Subaru for the "Crosstrek."

http://www.northbaybusinessjournal.c...-trek-bicycle/
http://www.wdtimes.com/news/local/ar...b149da899.html
http://www.schwimmerlegal.com/2012/1...trek-cars.html