I have one of those Spurcycle bells on the way also. I'd been tossing around the idea of getting one for a while, and when I saw the ad for that one, I was instantly sold.
Every time I've said "on your left" the person has either freaked the eff out, or moved towards the left. Seriously, not a single person moved correctly. Heck, it'd be better if they just stay put most times! ... I do live in Floriduh though.
Hopefully the bell will garner better reactions. At the very least, it'll be great for heckling other riders on fast group rides.