I'm a big fan and admirer of Graeme with all his manic genius (or craziness) and his overcoming personal challenges. However, if the documentary effort has merit, it seems strange to me that they'd need to crowdsource 20k GPB to complete it, though maybe they view crowdsourcing as way to get the gullible to give them money in exchange for a few cheap trinkets.
IMO, the fundamental flaw in his land speed record approach was mainly aerodynamic. Otherwise, it's simply a question of whether he can generate more power prone or supine.