Thread: 2006 Bianchis
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Old 09-29-05 | 09:10 PM
  #39  
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pwarre20
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Originally Posted by B17
I like the chrome. Always have.

But I don't understand why they've gone away from celeste. Every bike they sell ought to be available in celeste- that's what made Bianchi special, IMO. Paint it any other color and it may as well be another brand entirely.
I think that its smart not to offer celeste as an option for their lower end bikes. (not trying to say that that pista is a bad bike, just inexpensive) By only offering the color on more expensive models, they are distinguishing the exclusivity of a top end, race worthy bianchi.

It may only be a marketing ploy, but judging from the reaction shown here, it seems to be working.
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