It's really all about the decals. deep wheels with big flashy logos just seem to go faster. That's a true fact. I know because i read it on the interwebs a couple of years ago.
If you knew what you were talking about you would know that those stickers create unnecessary drag. The fraction of a mm thickness of the stickers create repeated rotational drag and disrupt the natural airflow around the tire. That could mean the difference between winning and losing. I gained about 1.5 mph by simply removing my stickers. This is science.