Originally Posted by
SJX426
I "loathe" the extreme expression of subjective opinons about inanimate objects. I have discovered pockets of goodness in what I previously thought was crap! At the same time, if the crap wasn't there, the discovery wouldn't be as much fun! Learning to open my mind to possibilities of enjoyment is liberating! I really don't loathe anything anymore, focusing on what i do and can value is more satisfying and is good use of my mental energy.
Yes, exactly. Why spend the time and effort to loathe a brand name and all the bikes associated with it. There's no benefit from so much work. Pass on the bikes that don't appeal and focus on the ones that do.
I'm surprised the giant of bike makers didn't make the hit list.