They're there because the folks at Liberty Mutual in Boston (that Liberty) have been getting sweet talked by my boss about the glories of cycling, note that Liberty is also sponsoring the Cyclocross Nationals. Toss in Orbea has been doing a selling push since July or August around here...it makes sense...slightly (though the shop is scared that they're going to be overwhelmed-Liberty made them hired a security detail).
Still not sure if I'll stop by after my training ride, we'll see.