The "Liberty" in Liberty-Seguros comes from Liberty Mutual, which is based in Boston. Seguros is the EU arm of Liberty Mutual, I believe. Anyway, Liberty Mutual is one of the team's prime sponsors.

Wheelworks is THE bike shop in Greater Boston. It's like bicycle heaven. Lot's of great people working there. I'd guess they have 200-300 bicycles on display and about 20 bare frames. When in Boston, this is the shop to visit, IMHO. (Although Wheelworks is actually in Belmont - an immediate suburb. Accessable by mass transit from anywhere in Boston). Wheelworks regularly runs the Park Repair school classes, specific to road or MTB types.

Listed as appearing:
Roberto Heras
Joseba Beloki
Marcus Serrano
Igor Gonzalez De Galdeano
Alberto Contador
Luis Leon Sanchez

I only wish I did not have a prior commitment today ;-(