Joined: Feb 2004
Posts: 379
Likes: 0
From: Sacramento
Bikes: SR, Bianchi, Raleigh, Bertin, Kona, Schwinn, Eisentraut, Zunow, Columbine, Naked, Nishiki, Phillips, Specialized, Giant
They even re-engineered the "Madone" name.... and came up with "Domane". Allows them to re-use old decal letters? Way easier to pronounce than "Pic du Midi d'Ossau" while still having a vaguely French sound?
Pure genius if you ask me.