concur completely with T-Mar. looks to be a Chiorda product. constructed with Agrati bulge-formed head, seat lug, crown, shell, bridges, ends, chainset & headset. a rock bottom model.
had another Juventus come through my workshop which was about five to eight years earlier. it was flambouyant red with creme panels and was built with the Agrati "comma" lugs (model "AM"). its transfers were decalcomania rather than stickers and it had an actual headplate. it was also a base model but a bit nicer than the present machine. wonder if perhaps the name belongs to an importer. my example was purchased at a discount house in California about 1965.