Finally got around to my fitting today. What a difference between the two shops! Spent nearly two hours there answering a bunch of questions about intended use/goals, any problems, taking body measurements, checking flexibility, aligning the shoes, and adjusting the touch points on the bike. In the end, it was a far better experience than what my wife had. I'm confident my bike came from the right shop and it's going to be a much better ride now.

Thanks to both of you for responding. carpediemracing, it was helpful to hear about the process from a former shop owner on what could reasonably be expected. I don't know what the profit margin is on a $1,900 bike, but that may have made the difference. My wife's bike was roughly half the price. Even so, I left my shop feeling like it was excellent service while my wife got cheated. Now that I have something to compare it to, I probably will bring up the salesman's "pitch" as gus6464 suggested. After all, it's the third bike I've bought from that particular shop.