Originally Posted by
uluchay
No doubt the "Trademark" system is crooked and flawed in many ways. What I don't get is this is the governing body of the sport and I just think they're being greedy. I've read some riders getting fined for not complying some regulations about their rainbow jerseys but I don't think they've sued anyone for a product for now.
I just wonder if that happens one day, won't that be weirder than the Specialized Roubaix case?
What's the problem with the UCI having rights to its symbol?
The UCI has used the rainbow stripes for decades and built equity in the World Championship franchise. It's not any different than other trademarks.
Why should other companies be allowed to copy the symbol that the UCI has developed and invested money in promoting.
The shirt you show in your post is clearly copying off the World Championship jersey with the rainbow stripes on the chest, and the bands on the sleeves.
The reason people find the shirt appealing is because of it's association with the World Championship whether they know it consciously or not.
Either find your own design, or pay to license the one your copying. What's unfair about that?