Not naming any names, but I've read stories about a given "product" at Wallyworld not necessarily being the same specification as the same brand & product sold elsewhere - price pressure from Wally forced the manufacturer to make a lower grade specification for the Wallyworld version of the same marketed product. If this philosophy were applied to bikes, a price-conscious consumer could easily fall into a Wally trap of taking advantage of test ride, fit, etc., at the friendly LBS, then making the final purchase at Wally based on price, not realizing the spec difference. This is purely hypothetical - I do not know this to be the case with respect to Wally bikes.