This has really reached an unusual turn with the mention of the commercial. I don't remember seeing that commercial, most of the bicycles I see in commercials are of people riding cruisers and hybrids along tree covered streets with shops and coffee houses, etc. advertising a new drug. Most Americans (including cyclists) look upon cycling as strictly recreational. I was in my bank late last March after a brief late season snow storm. The tellers are accustomed to seeing me park my bike by the door, I went in and everybody was complaining about the weather, "where was spring?" you know. My teller looked up from the conversation and said," I felt so sorry for you having to ride a bike in this!" I said "Why? I could always drive my car if I wanted." You would have thought I dropped a bomb in there. The entire lobby froze with their mouths hanging open while I walked out. I have conversations like that all the time with people. It is simply beyond their imagination to choose to ride a bike rather than drive.

Marc