but the wheel is not like buying a Book , it may not be perfect out iof the box and things may be damaged in shipping

reselling a machine wheel lacks the pre delivery checks that buying the same wheel
checked at the shop , then handed to you over the counter in a brick and mortar shop will .

already skilled at servicing your own bike then you can cope with the tensioning and re truing the
banged around in shipping wheel may require , fine.

distributor companies supplying Bike stores have mass produces wheels .
the one here has them on hand for repairs ..

want something not hanging on a hook when you walk in? Speak up they would One presumes work with you .

got a specific rim and Hub ? places like QBP have a back room with people taking shops orders and building to suit
all the parts are a bit less because they are further up the food chain than retail..