Sorry, but this article starts with a HUGE BS in first sentence... Each and every time I go for a ride, especially in the city, I'm NOT getting struck by a vehicle because of my rear view mirror and eyes wide open. If I didn't pay attention what's going on behind me, it would be my last ride. I add that I use my 1 watt and 0.5 watt rear light every time I ride. There is a saying here that in Michigan, squirrel is more important than cyclist...
The guy from bicycling magazine /read advertising magazine with cycling topics/ is either very, very lucky, or never rode a bike on a city streets...