It is superficially similar to Sora in external design. But it works more better. And anyone without freakishly small hands can shift from the drops without moving their hands. Although, I had a bike with 2300 and I could shift from the drops with about 1 inch of hand movement. It was substantially simpler than moving one's hand to DT shifters, for example.

In regards to your opinions on Campy, I'm just gonna say that they are ignorant and uninformed. It is your right as an American to hold opinions about matters you know nothing about, but it don't make you sound smart or anything.