V1nce, I was at first skeptical about Bike Fridays, but now that we are working with them--our experience is limited, only so much we can do in this first year of our business--I'm quite impressed really. I think they are worth the additional dollars. Plus, one thing many people overlook is that they come packed very well and they are ready to ride right out of the box. I'm planning on shifting our inventory more into Bike Friday territory. Also, don't forget that in the USA Bike Fridays have an excellent name and I expect their resale value is outstanding when compared to most of the other brands.