Originally Posted by corwin1968

Joe Breeze pretty much invented the mountain bike in the late 70's and all modern MTB's are descended from those first "Breezers". One is in the Smithsonian and one is in the MTB Hall of Fame. My understanding is that Joe sold his company on the basis of him remaining as an employee to do the designs. He has also focused very tightly on urban commuter bikes, a very specialized field, which probably accounts for them not being to well known by the average bike rider.