Originally Posted by
wipekitty
I think this is absolutely right.
To add to this, I think it is important for such a PSA campaign to feature normal-looking people in normal-looking clothes doing difficult tasks on bikes. If you're just hauling 100 pounds of groceries, you really don't need a fancy bike or technical cycling gear. Most of us understand this, I think, but it can be a difficult concept for people who are new to the bike lifestyle (including some riders who do have fancy bikes and technical gear.)
You get it! I would agree that it should be normal people--but
slightly better looking or cooler than the average person. People are most persuaded by spokesmen that they perceive to be just a little bit "higher class" than themselves.