What does cultivation of normal interpersonal relationships in one's work life have to do with how one patronizes retail business establishments? Nada. Are you going to ask next whether I have a relationship with my family members? That is how ridiculous this is.

Some folks just don't need to get all warm and fuzzy with strangers operating a business they're buying from. Why is this so hard to understand? Different strokes for different folks. Just sayin' there is a place for all types of bike retailers, because there are all type of customers, not just the kissy-kissy type on either side of the cash register.