Originally Posted by abe1x
I think Soma is embarrassed by it or something. The Pake is definitely on there in a way that makes you think its the company not the model name.
Not embarrassed, they simply don't want to confuse their brand identity.
SOMA is known for having quality Taiwanese-built frames from name-brand tubing. They recognized that companies like IRO found that there was a niche for quality off-brand frames and decided to get into that business. But you can't have people getting confused.
As I mentioned in the Pake thread, you don't see Corolla's advertised on the Lexus site or the Focus on Volvo's. It's the same thing.