Well, the main selling point seems to be ease of entry, however, it seems like the rider will be fishing around a lot trying to align the channel in the cleat with the pedal. It's pretty easy to do this when you are holding the shoe in your hand and can see the pedal, but not so much with the shoe on your foot and can't see the pedal. Getting into SPD pedals is very easy, you just stomp down in the general vicinity on the pedal and that's all it takes.