Dave, I have no problem with your comment. But there are people that come into the shop and want the internet price, which has a much smaller margin due to lower overhead. You buy an accessory at my LBS, there's a pretty good chance you can get it installed for free. But some fools don't understand that. So they get $10 off from someplace else, then pay us $20 to install it.

One time customers will never get the deal that customers who build a relationship with their shop will get. Sure, you can get pedals or shoes cheaper online. But buy from us, and we'll fit your cleats and make sure your seating position is correct as well.