To me, any wheel that will roll, will roll. If you were absolutely concerned about quality, some here have said they prefer Tiagra or even 105. I've seen that web site before and can tell you if you think you'd be satisfied by paying their prices, I'd go for it. A brand-name bike with 105 parts might be like 3 times the price.
If you're in Canada though, I can tell you the Schwinn CrossFit is going to be on sale for $500 in the following days at Canadian Tire.