To put it bluntly really high end bikes are a rip off IMO. Look at it logically, most are CF frames, and to lay up the CF on a moderately priced frame probably doesnt take any less time that of $10,000 snooty name brand wonder bike. Maybe the workers in China bless the wonder bikes with a kiss or something.
Great graphics, and snooty brand name are NOT anywhere worth up to $7000 more! My opinion of course.