I wish they had this a year or so back when I built the wheels for my Rapide. It would have saved me a lot of time and labor removing the anodizing and polishing the Velocity Synergy rims. These really look quite nice.

Also, they are available in 32, 36, 40 and 48 hole drillings which will attract folks like me with old English machines that have 32f/40r spoke combinations. And I haven't even mentioned tandems yet!