No, I think Kona's best world's finish was Helen Wyman's third place last year. I have no idea who makes their frames.

The thing is Kona uses the same geometry from their top-of-the-line Super Jake down to their entry-level, clearly utility-targeted Jake. Like you say, it's just a name. Some bikes, like Spec's Tricross don't even pretend to be cyclocross bikes anymore. Others, like Kona's Jake the Snake, are great enthusiast-level race bikes and also have the hardware to carry groceries during the week. It's a continuum. Racing makes the genre sexy. Utility makes it practical. Actual bikes in the market segment can end up anywhere in between.