I have a tendency to buy bikes used, so I often name them after the sticker designating the first or last shop that they were sold from...
1998 (match built) 60th an. Schwinn Paramount "Ketchum" (Idaho)
2002 Trek 520 "Appleton" (Wisconsin)
2005 Kona Dew Deluxe "Wallingford Seattleite" (Washington)