Originally Posted by ro-monster

Pondering bike education, I think you guys may be looking at it in too limited a way. Rather than education in the sense of school curriculum, we could use education in the sense of a good propaganda campaign like the one that made smoking in public venues socially unacceptable. It would take time, but if people see and hear the message that bikes belong in the traffic mix and are expected to be accommodated like any other slow-moving vehicle enough times, it will alter their attitudes even if they aren't really concious of the shift taking place. Such a campaign would be expensive, but probably more attainable than bike instruction in public schools.