I ended up buying the bike. Unfortunately I was in a bit of a rush to get back home because it was late and didn't inspect the bike properly, so I'm almost certain those "Zipps" are fake. No dimpling, no Zipp hubs, and no Z logo between the firecrest symbol. His retort was that the bike shop offered the wheels in matte or gloss, so he chose gloss? And the hubs and spokes were swapped to Campy. Still not sure if they are real. If they aren't it's going to be a hard pill to swallow.