I am an author and speaker. I teach seminars based on my books. My "brand" is the image of early industrialists and inventors of the industrial revolution. I even wear Victorian Era clothing and carry a wind-up pocket watch. I'd love to ride into venues on a Pennyfarthing.
I don't know how widely known it is, but the first paved road in America was build to accommodate bicycles (when the Pennyfarthing was state of the art).
Here is a picture of me in my stage persona: