I think it's great that SRAM is around. The competition is healthy for the industry and beneficial for the consumer.
Would I look for a SRAM group when buying a new bike? If it were better than the competition or otherwise a demonstrably better value, yes, I would.
I don't buy component groups for the name. I buy for the quality and value. The two become synonymous in certain cases, as has happened with shimano. That may or may not happen with sram. Time (and new product releases) will tell.