I went with a Fuji Absolute 2.1 after riding the equivalent models from Specialized, Kona, and Giant. I did not ride the Trek or Cannondale. To me, it just "felt" better than the Giant or Specialized. That is ENTIRELY subjective. Another factor was that I was able to pick up a heavily discounted 2013 model for less than a lesser equipped 2014 model from either Fuji or the other brands.

You're looking at great brands and will find a great ride from your pool. How well does it fit your build and budget. They're all quality.