Seriously, the bikes are NOT all alike except for the paint and decals. Different companies have different geometries built into their frames, so a Specialized hybrid in XL frame size is not going to feel exactly like a Cannondale hybrid in XL. Try the bikes on, ride them a little bit and decide which fits you best. When I bought my Cannondale Quick, I also rode a Specialized. The Specialized didn't feel as good to me as the Cannondale. The components and quality were fine; the "fit" of the Cannondale geometry for that model was the difference. For other people, it might be the opposite. We're all slightly different. Factor that bike fit in along with the perceived dealer experience. A good dealer technician can made a bike fit you; a good bike won't make a bad dealer good.