Originally Posted by
spectastic
why not, they're competitors. is there some unwritten rule in the cycling business that says thou shall not take from my sheep flock? they have the opportunity to expand, and it doesn't take a economist to understand that competition is good for the product and its consumers. how often do we see the same stuff get renewed year after year with nothing but a fresh coat of paint?
There's no unwritten rule that they can't go after other's market share, just the same as there's no rule written anywhere that says "you must strive to be number 1 and anything less is failure." The Big Book Of Business Blunders is full of small artisan companies who tried to increase their production quantity and allowed quality to suffer as a result. Campagnolo's reputation is based 100% on quality (well, ok, maybe tradition is in there too), and if that reputation were to slip in any way, for any reason, they'd be screwed.