Originally Posted by
DiegoFrogs
This is precisely why, as a component manufacturer, I wouldn't want my brand as the face of the subassembly. I brought this up before, and a lot of people disagreed.
Yes I agree with you. It seems the brand name "Cree" is being used to market lamps when the seller chooses to use that name in the
product title. This is of course a dishonest marketing strategy but since the brand name "Cree" is often associated with the LED being used, some people assume that if the product has a Cree LED that it is a TOTAL "Cree" product ( when such is not always the case, although the emitter might actually be a Cree emitter ). I guess they figure they can use the "Cree" brand name as they wish if they are using the emitter. Likely the Cree people aren't going to raise a fuss or issue a disclaimer because they want to continue to sell their emitters and really don't want to mess with their buyers ( in this case, The Chinese ).