I just purchased my first road bike a month ago. It was normally $729.00 but was on sale for $499.00. I know this is a little more than what you said, but like the previous guy talked about, the attention , fitting and advice from a LBS, is worth spending a little more. Even though this was an entry level bike, they make me feel like I just bought a $2000.00 bike. That and everything is covered, for a year. Plus discounts on add ons.