I have a Specialized Crosstrail Sport Disc and my wife has a Norco womens fitness bike, they're both reputable companies with a long history of great bikes. There both very similar to each other, the biggest difference between them is in the equipment grouping, the Norco XFR-1 uses all SRAM and Specialized goes with Shimano on the Crosstrail. The geometry is very similar between them and I'd say to go ride them, see what the bike shop and their staff are like, see what price works best for you and go with whichever bike best fits the bill. I've been riding my Crosstrail for a year and a half now and, for me, its been the best overall bike I've ever owned...both will do a very capable job for you.