If you they were doing well, probably expanded the business and the owner wouldn't have to work, off vacationing in his second home in Hawaii. Have enough income to pay your techs far above standard. Just saying, if you're still working a small shop selling Treks, you're not doing that well.
- Doubt your shop owner is riding around in a Masserati and shop employees making 22/hour cause selling Trek's exclusively a good business model.
- This brand exclusivity benefits the brand much more so than the shop. I know Specialized for example do not provide the same discounts to a shop that isn't Specialized exclusive.
- I also doubt the tactics these brands use to force shops to sell their brand exclusively is legal. But so many things law is murky and corporations get away with what they want.