I think that's the point, Tom. As drivers, we have conditioned responses, messing with those can have consequences ranging from comical to dangerous. I for one am in favor of leveraging those responses in a positive way for the benefit of my safety.

Sidebar: anyone remember the french lights that strapped to the outside of your leg? Red light behind and yellow front? I can't remember the book that advocated using them, because: "who would want to hit a red-eyed creature that jumps up and down in the road at night?"