I've found that the Chamois glide in a deodorant style stick works great. Easy to apply it evenly directly to your chamois on your shorts, no need to get it on your hands. Its also orderless and not oily or greasy. I like it much more than the Paceline cream.
http://www.amazon.com/Chamois-Glide-...3D3B51V6R5HBDY